5 Best Ahrefs Alternatives for keyword research and competitor analysis


Are you looking for some Best Ahrefs alternatives to manage your SEO strategy?

Some platforms that work even better than Ahrefs or provide something unique and new?

So, here we are to introduce our engaging readers to some better and more affordable Ahrefs alternatives! We went through their features, prices, tools, and other factors to figure out the best and most competitive ones compared to Ahrefs. 

Let’s not wait further because this article will lead you to explore some platforms that now need more upliftment into the market!  

What is the Ahrefs Tool?

Ahrefs is basically an SEO software that helps you rank your web page or website high in the Google Search Engine. 

It possesses tools that help in:

  • Link building
  • Keyword research
  • Competitor analysis
  • Rank tracking 
  • Site audits
  • Content Research

These features are made to help you create content with SEO to get ranked higher, leading the people on the web to engage in it, and bringing more traffic and success to your website. 

Hence it’s a one-stop solution for all your SEO needs, especially for marketing professionals.

Benefits of Using Ahrefs Tool for Keyword Analysis

Ahrefs is not just called, but it proves to be a one-stop solution for all SEO needs. Let’s look into its features and know why.

  • Discover keyword ideas anytime! Appropriately fill your content with newly discovered ranking keywords. 
  • See key SEO metrics: Search volume estimates.
  • Find easy keywords to rank. Filter your searches to get high organic traffic potential words and low Keyword Difficulty scores for them. 
  • Identify long-tail keywords
  • Analyze the competition: Look into the latest top-ranking pages to analyze your competition and what will you have to do to put up with them or defeat them in the race. 
  • Go beyond Google, and research for keywords in other search engines like Bing, Yahoo, YouTube, Amazon, etc.
  • Save keyword ideas for use in the future.

Top 5 Best Ahrefs Alternative Tools

Some other platforms have been introduced into the market that offer great assistance in creating SEO strategies and analyzing competitors and websites. 

And to know those factors, let’s proceed ahead:

1. SE Ranking

Website: https://seranking.com

With simple handling and an easy-to-use platform, SE Ranking offers the same services with great efficiency regardless of the level of expertise one should have to function it. 

5 Best Ahrefs Alternatives for keyword research and competitor analysis

With 600,000+ users, SE Ranking has already made it to the top of the charts by providing services like:

  • Keyword rank tracking
  • Website Audit
  • Backlink monitoring and checking
  • On-page SEO checker
  • Social media and marketing planning

With tools like these, SE Ranking is also a one-stop solution for all SEO needs but with a simpler outlook to work on. 


What makes 600,000+ users choose SE Ranking?

  • Analyzation of core keyword parameters through:
    • Difficulty Score
    • Search Volume
    • CPC and paid competition
  • Choose the right keywords
  • Assess the competition
  • Find out the competitor ads that become more effective and popular with time. 
  • Bulk Keyword Analysis 
  • It has one of the market’s largest databases
  • Affordable plans and prices 

2. Serpstat

Website: https://serpstat.com

With Serpstat’s establishment in 2013 with in-house software, which eventually turned out to be an all-in-one SEO platform in 2016! The 5 remarkable tools they offer lead them to have some renowned clients like Uber, Philips, and more.

5 Best Ahrefs Alternatives for keyword research and competitor analysis

The tools Serpstat provides: 

  • Marketing
  • SEO
  • PPC (Pay-per-click)
  • Domain and Keyword Analysis 
  • Content Marketing 

They have specialized their services for digital marketing agencies, in-house SEO terms, Small-medium businesses, and enterprises like Ahrefs specializations in certain fields like these. 


Oh, it took us time to analyze so many features:

  • Keyword Research Tool 
  • Keyword Trends
  • Batch analysis of Keywords and domains
  • Rank tracking tool 
  • Competitor analysis tool
  • Analysis of contextual advertising
  • Backlink analysis tool
  • Site and page audit tool
  • Text analytic tool
  • Ready-to-use detailed checklists 
  • Custom reports
  • Team management 
  • White-label reports
  • APU and Integration 

3. Semrush

Website: https://www.semrush.com/

SEMrush, a 20-in-1 SEO Tool, helps in the growth of organic traffic with complete and easy SEO tools and workflow. How does it differ from Ahrefs? The CEO of SEMrush claims to eat his hat if any of these features are to be found in any other similar platform:

5 Best Ahrefs Alternatives for keyword research and competitor analysis
  • Over 21 billion keywords from 130 countries are available.
  • Conduct a comprehensive website audit based on 130+ checks.
  • Get suggestions on how to improve your content in order to boost your search rankings.
  • Competitor websites and marketing methods should be monitored and analyzed.
  • Create and track your pay-per-click (PPC) campaigns.
  • Create, schedule, and share content on social media.
  • Create and schedule branded or white-labeled reports.

So why won’t one choose SEMrush?

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Apart from the unique tools that SEMrush offers, there are some unique and creative features too:

  • Keyword Research
  • On-page SEO
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Competitor SEO Analysis
  • Content Creation and Distribution
  • Content Optimization
  • Content Marketing Analytics
  • Market Analysis
  • Paid Advertising

4. GrowthBar

Website: https://www.growthbarseo.com/

With GrowthBar make SEO content that Google appreciates and also dominate your niche with them. Powered by billions of data points, Growth Bar offers tools that are unmatched and ensure growth. The tools offered by Growth Bar are:

5 Best Ahrefs Alternatives for keyword research and competitor analysis

Want to get your webpage or site ranked on Google in a few minutes? It’s time for you to choose GrowthBar!


Features or you can also say tools offered by GrowthBar SEO:

  • AI Blog Posts
  • AI Outlines
  • 20+ writes to create content in a few days
  • Keyword Research
  • Keyword Tracking
  • Analyze Competitors

5. BuzzSumo

Website: https://buzzsumo.com/

Ahrefs is a great tool for keyword analysis, however, if you’ve explored it properly you’ll know that you can analyze competitors and content that’s viral and trending. 

5 Best Ahrefs Alternatives for keyword research and competitor analysis

This is where BuzzSumo comes in as an alternative. Buzzsumo helps you find the articles that are trending on any keyword. This way you can research and discover the top content and make sure that your content is better than the rest. 


Not only content but BuzzSumo also helps generate keyword ideas that you can work with. All in all, it is a great Ahrefs alternative that you must consider. Here are some Buzzsumo features that you must have a look at:

  • Keyword generator
  • Content research
  • Content discovery
  • Content distribution tips
  • Content Trends
  • Backlink analysis
  • Alerts for authors and outlets
  • Find influencers to promote your brand

Why do we need Ahrefs Alternatives?

No doubt Ahrefs is a great tool but there are some limitations to it. If you’ve ever opened Ahref’s official website then you must be aware of the high prices it charges for even the basic plans. 

Ahrefs doesn’t offer a free trial for a person to try out the services and figure out whether or not it’ll be an advantageous addition. 

This makes it difficult for beginners and freelancers who are just starting out in this field, to research data and create content that is better than the competitors. 

In case money is not the barrier, you must have also noticed that Ahref at times offers incorrect details jeopardising the competitor analysis and SEO strategy. 

Not just this, but Ahrefs has many other limitations that can hinder your work and hence, you must always have a backup plan, i.e, Ahrefs alternatives ready to try out. 

FAQ’s: Best Ahrefs Alternatives

Which tool is best for keyword research?

Except for Ahrefs, SERanking, Serpstat, and Semrush are some effective keyword research tools that you can look into. They offer detailed research analysis that can help you with publishing content that certainly ranks. 

Which is the best free tool for keyword research?

Companies mentioned in this article like Semrush, BuzzSumo, and others offer free trials. As a beginner, that will be a great help to you in analyzing competitors and doing keyword research for your projects. 

Is Ubersuggest good for keyword research?

UberSuggest is a good enough tool for keyword research, but after personally testing the web app, Afrefs, and its other alternatives look better for analyzing keywords. 

Which is better, Ubersuggest or Ahrefs?

Compared to Ubersuggest, Ahrefs is much better for various SEO research purposes. You can not only keywords but also competitors, content, and backlinks. 


Through the article, we have established that even though Ahrefs is a great keyword research and competitor analysis, however, due to its limitations, you might need some Ahrefs alternatives. 

There are many companies that provide keyword research data and competitor analysis that you can explore. However, if you are short on time and want to get started, you can choose any of the amazing companies mentioned in this article. We assure you that you will not be disappointed. 

If you have any suggestions or additions to our list of Ahrefs alternatives, you can leave a comment in the section below and we’ll get back to you as soon as possible. 

  1. The article is very informative and, I really appreciate that you have listed some alternatives to Ahref’s. This will help me with SEO work. Thanks a lot.

  2. These tools do come in handy for competitive keyword research. SEO is nothing without proper keyword research and we must use these tools to do it right.

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