Mention the words “grandma” and “home decor” in the same sentence and images of lace doilies, clashing florals and crocheted doll toilet roll holders come to mind most.
hold that thought. A new interior design and lifestyle trend is trending on the internet. its name? Gear up for the “coastal grandma” revolution.
The “coastal grandma” aesthetic – a term coined by a US-based social media influencer – aims for a neutral color palette and natural textures, such as linens and jute, exposed wood, large fireplaces and cozy lighting.
It’s all about plush throws and scatter cushions, flowing curtains (imagine billowing softly in a salty sea breeze), plus textured ceramics and fresh-cut flowers.
Who is this hip grandma?
The trend is largely inspired by the aspirational lives of elegantly stylish VCs, like Meryl Streep in It’s Complicated and Diane Keaton in Something’s Gotta Give. The complete back catalog of filmmaker and romcom queen Nancy Meyers.
Need another scene? Think Jane Fonda and Lily Tomlin’s fabulous beach house in Grace & Frankie or the characters in Big Little Lies.
Technically – and confusingly – it is not the actual grandmothers who are the proponents, but Gen Z and Millennials, i.e. largely young people under 40 who are apparently trying to emulate the lavish habits of wealthy older women. are looking forward to.
How did this come about?
A video explaining the essence of “coastal grandma” created by 26-year-old California TikToker Lex Nicoletta went viral last month.
She told BuzzFeed News that the idea is based on a “successful woman who creates a beautiful life for herself” by “combining elements of coastal living and homebuilding.” Nicoletta cited Oprah Winfrey as a great example of a coastal grandmother. quoted.
Nicoletta has posted a series of clips with titles like “Coastal Grandmother Starter Pack,” which cover everything from crockery and tablescapes to finding the perfect, comfy white shirt. Sample Quote: “White wine is the lifeblood of coastal grandmothers everywhere.”
The #coastalgrandmother tag on TikTok has garnered over eight million views so far.
Does this mean that I am in vogue?
There’s a good chance. If you have a well-maintained vegetable garden, a grand piano in the living room, enjoy homemade comfort food in your spacious kitchen, as well as enjoy beach walks, trips to the farmers’ market and early mornings Spend coffee sipping on the porch or decking, so all signs point to the “Coastal Grandma” area.