SEO is one of the most valuable marketing strategies available today. However, you may be surprised to learn that 70% of businesses are still not using SEO in their marketing strategies.
Often, it’s because they don’t understand it, but it’s easier than you think. There are three pillars of SEO; Your website, your content marketing strategy, and your backlinks. However, not all backlinks are the same. Let’s talk about link juice and why it is so important to your off-page SEO strategy.
What is Link Juice?
To understand link juice, first you have to understand backlinks. Backlinks are your links to other sites, and they act as the primary off-page ranking factor in SEO.
Link juice is an industry term used to describe the amount of domain authority or “juice” that comes from a given link. For example, a link from new York Times There’s bound to be more juice than a link to your neighbor’s blog.
However, a link from financial TimesA very small news outlet, will have more link juice for a stock trading website, as it is more relevant in the industry. The only exception would be if footThe K link is a no-follow link and the NYT is a do-follow link.
Essentially, the type of link, who it is from, and its established authority in your industry will determine the link juice on a given link. Backlinks are essential to an SEO strategy, but some are more valuable than others.
Why is link juice so important?
Backlinks are the only way Google has to determine a website’s authority on a given topic. Although its algorithm is impressive, it cannot become an expert on every topic on the Internet, so it relies on other websites to “vote” for the content. Backlink works as a vote in your favor.
To establish authority in an industry that has backlinks with little or no link juice, you’ll need thousands of links. However, a handful of links with a lot of link juice can be just as beneficial and save you a lot of time on your link-building strategy.
With the right affiliate marketing, you may only have access to a few websites, rather than thousands, and submit a few guest posts to them. For more information, you can check out this post on link juice and how to get it.
Plus, once you’ve built up your website ranking, other business pages will reach out to you to help them establish authority! This could mean working on some favorable deals in the future!
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Now that you know a little about link juice and why it’s so important, start submitting guest posts to high-authority sites in your industry today. The sooner you do this, the sooner you can start ranking higher on search engine results pages (SERPs).
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