By now, we are sure you have heard everything about SEO and its importance for your company. Search Engine Optimization is one of the most important elements of digital marketing, and an important practice to rank your site correctly. In short, Google regularly scrapes your site to see where to classify you and rank you high.
SEO can be easy once you get the hang of it. The problem is that it is constantly evolving, there are many elements to consider and it can be quite technical. Therefore, if you are a busy business owner, you may want to consider outsourcing it to a professional company. Not only can you expect better results, but the ROI is definitely worth it.
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So, what do you need to know before choosing a company? We took a look at the main things to consider when choosing an SEO company to assist you.
expect a good offer
The first thing you will need to pay attention to is the offer. A professional company will send through an offer breaking down all the elements they offer along with cost and pricing. Carefully check the professionalism of the offer. A reputable company will use a good SEO proposal template and list all their services carefully and break down each and every element of their services.
If, for example, some of the lists are a bit vague or broad, you may need to ask the company for more details. But, in a professional proposal all the technical aspects should be broken down and explained. You don’t need to follow up for more details.
Choose an SEO Company in Your Area
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There are thousands of companies globally that provide SEO services with huge amount of expertise. However, instead of reaching out to a top global company, it may be worth your while looking closer home, thinking they’ll do more professional work. Not only will the company be more familiar with your brand and offering, but they will get to know your target audience better.
So, if your business is located in Orange County, for example, look for an OC SEO agency to handle your SEO. They’ll know what’s being searched for, what’s trending, and what’s working for other businesses in the area. They will also use data-backed strategies for decisions. So, all your SEO efforts will pay off by reaching your customers in your area.
Don’t Go for the Cheapest SEO Company
You may be tempted to save on some costs when it comes to SEO, but the fact is, the cheaper the company, the lower the quality. Low cost agencies usually come with higher risks, and you can expect less professionalism and quality of work if you go for the lowest offer.
With a low-cost company there is also the risk of long-term damage to your site. Therefore, you need to consider not only the results of SEO exercises, but also the integrity of your site. We have seen companies that have done serious damage to their domains as well as their sites by low-ball companies. Content writing, link-building and site editing needs to be started carefully. If you find a company that isn’t well-versed and is doing some dodgy link building, Google will pick it up. Keep this in mind when facing a really low bid, and keep looking for a reputable company.
Ask for case studies and examples
When considering a company, ask for examples of their work, and specifically ask for examples of a company within their industry. You’ll want to know that their keyword research and rankings are up-to-date and optimized to work with your company. Let’s say, for example, you are an eCommerce company whose ultimate goal is online sales, this is what they should provide to other companies. If they can provide you with case studies for other eCommerce companies, preferably with product catalogs of a similar size to yours, then you can rest assured that they will be successful with you.
However, keep in mind, when looking at their results, successes and results come in different forms. It’s important to see what metrics are being offered to you and what is being displayed. While ranking and reach are important, what you should be hearing is conversions. Listen for a discussion about actual sales and conversions, and if you don’t listen to it, chances are they don’t have the big picture of your brand in mind.
Think Beyond Your SEO
While we are on that topic, it is important to keep this in mind. Yes, SEO is about ranking in the top results on Google, but it goes beyond that. Once you start creating healthy content for your site, how are you monitoring it? How are you making sure it is converting and not just bouncing?
A good SEO company will take this into account and try to measure and report on various metrics across the company. Find out if they offer services like A/B testing and metrics reporting before hiring them.
Before going ahead with an SEO company, it is important to ensure that the company has a good reputation. Do some online research first and contact your customers directly to get some insight into the company.