How Cannabis Companies Boost Marketing During COVID
How Cannabis Companies Promote Marketing Only on Cannabis Radio during COVID today with Dan Serrard on NCIA’s Cannabis Industry Voice. Dan has been working in the cannabis industry for over four years. Currently, he is the Head of Business Development and Strategic Partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of several cannabis associations and serves as a committee member of the Marketing and Advertising Committee of the National Cannabis Industry Association. Cannabis Creative Group (CCG) services include branding, strategy, packaging, SEO, SEM/PPC, social media and email marketing, and has been a leader in digital marketing in the cannabis industry since 2017.
We bring out that 5 letter word that we all have learned to adjust to as much as we can over the past two years… COVID. It certainly affected everyone, including the cannabis industry, however, what we considered an essential business in most places was kind of important, at least to me. So we talk more about how COVID has affected our industry, and what Dan is seeing as how it has changed how the cannabis business is marketing its products and getting customers in the door. Used to be. So as we’re mostly getting immunizations and hospitals moving in the right direction, with in-person events coming back as far as cases go, maybe we’re over the big scary hump here. But what can we expect in the form of long-term or even permanent changes because of what we do in the future. Also what should we think about going forward as an industry.