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Whatever the purpose of your business website, it’s likely to collect data on visitors. Even if your website is just a ‘shop window’ featuring a blog and your contact details, it’s still collecting data on visitors (for example, if you use website analytics tools, these usually give you details like how much time a user has spent on a particular page).
You’ll also have responsibilities around securing this data and how to approach data breaches.
Your privacy notice isn’t simply a box-ticking exercise, because as customers become more savvy about their data, they’ll favour businesses that are open and transparent about how that data is being used.
You should do a data mapping (or data audit) exercise, which will establish:
the types of data you hold
why you use them
the legal basis for using them
details of when and how you share the data
identity information (including name, gender, marital status, date of birth)
contact information (including email addresses and phone numbers)
account information (including usernames and passwords)
payment information (including bank account and card details)
transaction information (including details of goods and services)
survey information (including information collected in surveys and feedback)
marketing information (including a user’s marketing and communications preferences)
website, device and technical information (including browsers and IP addresses)
You’ll also detail which ‘special information’ (if any) that you collect on your users. This is data that need more protection because they’re sensitive, and includes information like race, politics and religion.
Why use a Farillio template?
Farillio is a business resource website that offers customisable, downloadable legal documents for small businesses.
Small businesses have legal responsibilities, but often don’t have the resources for an in-house legal team. Farillio’s resources are designed to help you plug that gap.
Have a look at more free guides designed in partnership with Farillio: