The famous short video platform, TikTok, has become a viral social media application globally. After crossing the 1 billion downloads barrier in just a couple of years, the app showed the place it holds among other major social media platforms.
TikTok is not just an entertainment center but also a source of income for a lot of content creators who post videos on this platform. Once again, the application is planning to give its users a new way to earn quick money by showcasing talent through their short videos.
According to TikTok, the new tool under the advertising product section is meant to give an opportunity to those creators who don’t have a large following as well. Users with even as few as 1000 followers will be able to earn money with the help of advertising content.
The feature works in such a way that the creators will be required to follow the campaign provided by the company. This campaign includes a set of instructions such as dancing, using tags, and singing a song.
If the user is able to do well in the video, they’ll receive money directly from the advertisers. A preliminary display was shared with an online news agency. The video share included the percentage of the budget allocated for a campaign and made it clear that it would be based on a first come, first served basis.
Upon questioning whether all the payments will be made on a first-come basis, TikTok officials said that different models are currently being considered.
Different brands and products can take immense advantage of this new way of advertising with the help of viral content. The test version of Branded Mission is already out in a number of markets and is being used by creators who are about or older than 18 years old. with a minimum of 1000 followers.
Though the tool may be something new on the application, but similar tools were used by startups such as Pearpop or Preffy. Using actors for an advertisement is no longer an easy thing to do, using TikTok Creators to do the work and getting paid in return is a victory for both sides.
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