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While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which brands embrace digital-first marketing models.
Consumer behaviors are evolving, supply chains have been redrawn, and eCommerce is consolidating its throne as a huge source of income throughout several industries. As a result, marketers are placing more emphasis than ever before on how organic search and pay-per-click (PPC) can be utilized to generate traffic, create leads, and ultimately convert those leads into sales.
But in the same way recent global trends have forced brands to rethink how they market goods and services more generally, marketers have also started to rethink their search engine optimization (SEO) strategies, the extent to which they rely on PPC and, crucially, the tools they are leveraging to optimize the performance of these channels.
To better understand how brands are utilizing organic search and developing their respective SEO strategies, ClickZ partnered with leading data, software
and consulting solutions provider Searchmetrics to present this survey: The Future of Search 2022.
By questioning marketing professionals across several countries and multiple industries, this research sheds light on how search is represented in marketing budgets and satisfaction levels with existing channels. As a result, it reveals how brands intend to invest in PPC and organic search moving forward.
Complete the form to get your complimentary copy of the report containing the key survey findings.