There are a handful of luxury companies that have embraced this powerful year ahead by offering Tiger-themed capsule collections that take the expression “to wear on your sleeve” to a whole new level. Some of the most well-known fashion designers have taken a look at this historic custom and come up with their own interpretations.
While it’s not entirely surprising, Jeremy Scott’s view on the Year of the Tiger is. Italian fashion house Fendi has created a colorful capsule collection incorporating Tony the Tiger, the company’s iconic childhood meal symbol. With oversized shirts, sweatpant sets, and denim jackets, these 16 ready-to-wear and accessory pieces interpret the popular image in a variety of ways. It’s a unique take on the event that truly takes aim at this Zodiac’s violent side.
The tiger has been perfectly incorporated into the designs of the British fashion business. A fresh take on the TB Monogram pattern has been created for this occasion, with brilliant orange B motifs adorning the design in a beige tone. Even the Burberry Heritage Trench has been given a makeover with the reinvented pattern. Several items, including the house’s iconic Lola and Olympia purses, include tiger stripes to go along with the brand’s new look. Feng Li, a well-known fashion photographer from China, shot the collection’s ad campaign, which features Chinese models.
Balenciaga’s collection is dominated by tigers, a nod to the new year’s promise of daring and bravery. 57 pieces of clothing, from sweaters and skirts to slides and fluffy socks, are included in the collection. In addition, it has unveiled a new tiger symbol to mark its items, adding to the festive atmosphere.
A fresh approach to branding has been attempted by Gucci, which has combined its distinctive interlocking G logo with numerous variants of the striped cat breed printed over a variety of styles. Vittorio Accornero, the artist who designed the famous flora design for the mansion, had a major influence on this collection. Alessandro Michele’s campaign has models posing casually next to real tigers in a retro-style hotel while wearing the bold collection’s clothes. Michele’s collection features typical Gucci styles, such as shoes, bags, and silk accessories, as well as sweaters, jeans, and dresses, all of which can be purchased in pop-up shops across the world devoted to the brand.
Prada’s interpretation of the Lunar New Year, while not exclusively centered on tigers, included a collection, a campaign, and a slew of activities aimed at raising awareness about the plight of the tiger. Art students were invited to submit their own interpretations of the four-legged companion as part of the luxury house’s campaign with Li Yifeng and Chun Xia. A few of the competitors in the worldwide competition will be included in future projects scheduled for 2022. In addition, the China Green Foundation has announced a gift to the Walking with Tiger and Leopard programme, which aims to raise awareness about tiger conservation by educating the general public.