TikTok, launched in September 2016, is the latest social media platform to take the world by storm. Figure 1 shows the growth of TikTok since its inception. Its downloads surpassed that of Instagram, especially during the pandemic. Figure 2 shows the growth of app downloads since early 2017, and Figure 3 compares this to Instagram app downloads.
If you’ve already downloaded the app and looked at some of the content, you might be saying to yourself, “A bunch of stupid dancing teens on this app is nothing. Let me promote my dental practice.” How should I use it to give?”
When new digital marketing platforms are introduced, it remains a mystery how to use them for marketing purposes. It is even more complicated to implement new digital marketing techniques in a highly specialized industry such as dentistry. But there are pioneers and early adopters who figure out effective ways to use these new marketing opportunities, and once the example is in place, the process and techniques can be replicated by others. TikTok is being used by early adoptive dentists to promote their practices in effective and creative ways. There is still plenty of time to build your channel and see big profits.
Why start a Dental Tiktok account now?
Imagine 2005 when Facebook was just getting started, and you implemented a brilliant Facebook marketing strategy. You would have been like my good friend Anissa Holmes and her practice JCDS. He continuously generated 25 to 50 new patients every month through Facebook marketing. She was an early adopter of the platform and figured out how to leverage social media to reduce her marketing expenses.
You might not remember it, but Facebook marketing was pretty much free for the first 10 years. After going public in 2012, he launched his own advertising platform. But before that, Facebook was almost free to market and advertise. Now you can take advantage of the marketing potential of TikTok. You just have to understand how to do it. If you decide to incorporate TikTok in your dental marketing, take advantage of the TikTok and Instagram Reels eBook for Dentists, which gives you effective tips on how to get started.
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If you are familiar with TikTok, then go to the article section about the channels I recommend you to follow. If you are not familiar with TikTok, it is helpful to compare it with Instagram for reference. If you know nothing about Instagram, you’re almost seven years behind the rest of the industry and you probably need professional training and support.
Instagram started out as a Square photo sharing app, but over the years a variety of functions have been added to it. If you download the app today, you’ll find that Instagram is a massive visual software platform that allows creating and sharing images, stories, short-form video (REEL), long-form video (IGTV), streaming capabilities, carousels, and more. gives. even more. It has wide functionality and has become an effective marketing channel for all types of businesses. When it comes to dentistry, Instagram is a particularly effective dental influencer marketing platform.
What is Tiktok?
TikTok is a mobile vertical format, short-form video channel. and that is all! No photos, no stories, no long videos, no carousels. When the app first launched, videos could only be 15 seconds or less. But recently Tiktok started allowing to string together four 15 second videos to make one minute video.
You should be using both TikTok and Instagram in your marketing campaigns, but realize that the tone and intent of your content will be different for each one. TikTok focuses on giving users simple and creative ways to create entertaining videos, whereas Instagram has more functionality. If you’re interested in learning more about Instagram, check out the articles Instagram for Dentists and Social Media Content for Dentists.
Let’s take a look at how forward-thinking dentists are using TikTok to educate and promote their dental practices.
dentist tiktok accounts for inspiration
@doctorgraves
Watch Dr. William Graves’ TikTok video here. It has been viewed over 13.9 million times. But it’s not just a few videos that go super-viral that you should pay attention to. As you watch his videos, you will see how effectively Dr. Graves uses his TikTok channel to promote his oral surgery practice.
Here are the Dr. Graves Tiktok account links and the complete list of Tiktok dentists to follow,
@thebentist
The Bentist is one of the most popular channels on TikTok with over 11 million followers. His dental videos are entertaining, fast-paced and educational. Here is an example of a creative educational video on his channel. Note how he uses the TikTok video editor to sharpen content, condensing the video into small, quick, bite-sized pieces of content. If you’re completely new to mobile video creation, check out these 10 dental video ideas you can make today. Here is the link of Bentist TikTok account,
@juliedavisdds
Dr. Davis’ channel is a great example of how TikTok can be used to promote a particular practice. She is extremely effective as she cleverly uses the application functionality to create educational videos.
How to get more information
Hopefully, the dental tiktok accounts we suggested will inspire you to set up your channel and start creating content. For those of you who want more help, subscribe to our dental marketing blog and get ideas and tips for free.
Writing great social media captions is not easy and it takes precious time. Here is our complimentary list of the top 101 dental social media captions. All you have to do is download, copy and paste!
Sometimes you just need to look at how other practices are using social media to know exactly what to do. download Ten Terrible Dental Social Media Success Stories eBook and be inspired. Call us at (877) 316-7516 or request a complimentary social media strategy call. My Social Practice has helped over 6,000 dental practices implement effective and affordable dental social media marketing campaigns.
Author’s note: This article is a shortened version or a blog post I published titled 13 Awesome TikTok Dentist Accounts to Follow. Please see if you are interested in seeing all the dental TikTok accounts we recommend to follow.
