Did you know only 1 in 4 Americans believes sales professionals are credible in what they say and do? Poor personal experience with a sales rep surely contributes to this dismal number. You can likely recall instances when you suspected the salesperson you were about to do business with was a fraud. Maybe the person gave conflicting answers to your questions. Or maybe they only took your calls after hours. When your Spidey-sense told you something was wrong, you probably checked out the person online. Based on what you found, you may have passed on that rep and what they were selling because of their low sales credibility.
In the age of instantly available information, you behaved like any buyer. These days, buyers don’t wait to get a call or visit from a sales professional. They research sales reps online before they reach out. If they don’t find enough information, or they stumble onto information that should have been kept private, they’ll move on.