Uniforms help set your business apart. If you’re a customer-facing business, it’s crucial that your staff are presenting one style and one identity out to the passing world of consumers – be that professionalism or youthful energy.
Uniforms don’t just have to start and stop with a pair of pants and a branded shirt – you can customize all kinds of pieces of clothing to suit your business’ ethos and values. Here are four of the best to try for your business’ uniform.
If your workers are regularly outside – and here you can think of amusement park workers, cafe assistants, or park wardens – a hat is both a practical necessity and a useful extra way to brand your firm. Most companies opt for the cap, which they’ll customize to their brand’s color, with a logo nicely arranged on the front.
Caps are also useful for identifying your workers in a crowd, so that consumers know who they should approach to buy something or to ask a question. So this is a key addition to your firm’s uniform that can go down a treat with your customers.
This one’s as loved by staff members as it is admired by consumers. If you can customize shows, as anthembranding.com allows for with some of the world’s most famous makes, you’ll really hone in on a cohesive, attractive uniform.
Here, you should feel free to pull out all the stops, making footwear that your staff find comfortable and stylish, and that brings together the rest of their uniform from top to bottom.
For youthful companies, Converse is a smart bet. For more professional firms, a pair of smart, black leather shoes might be preferable. But the choice is yours – just make sure they’ll be comfy for staff members who spend most of their days on their feet.
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Most office workers are no longer required to wear ties. They’re seen as overly formal – something that existed a couple of decades ago, but now appears outdated in office culture. But there are certain types of uniform in which ties are common.
Most cabin crew teams wear neckties, for instance. Those who let you into the theatre may have a bow tie branding to the theatre company. And formal restaurants play up formality by offering ties to their staff. Customize them to your firm in order to build more cohesion and professionalism to your uniforms.
Worn over staff members’ clothes, a jacket is an incredibly important part of uniforms that are worn outside. There’s no point in wearing branded and customized shirts and tops if they’re covered by your worker’s own coats half of the time.
So if your staff are likely to get chilly or wet at some point in their working lives, then a branded, customized jacket is essential. Make it warm and waterproof so that your staff members are more than happy to wear it – protecting them from the elements as they go about their jobs.
Make these four items of clothing into brand ambassadors for your uniform, helping build a cohesive and compelling brand and team.