CrazyLabs, developer of mobile games like Run Sausage Run, Phone Case DIY and Tie Dye has hit the 5 bn downloads mark.
Famous casual and hyper-casual game developer CrazyLabs has hit a new milestone- it has crossed the 5-billion mobile downloads mark. The company is behind some popular titles such as Run Sausage Run, Phone Case DIY, Miraculous Ladybug & Cat Noir, Tie Dye and Super Stylist. Out of the 5 billion downloads, CrazyLabs witnessed 1.2 billion mobile downloads in 2021 itself. The company claims to have more than 200 million unique monthly users.
CrazyLabs (previously TabTale) was founded in Tel Aviv, Israel in 2010 by Sagi Schliesser. The company focuses on creating games under the casual and hyper-casual category. Casual and hyper casual games require very less interaction with the gamer to function. These games are characterized by easy-to-play nature and infinite looped mechanics. Schliesser mentions in his LinkedIn profile that CrazyLabs has grown 50% YoY on the back of strong data analytics and data science.
CrazyLabs: Journey to 5 billion
CrazyLabs features in one of the top mobile game developers with many of its game titles reaching upward of 100 million downloads. The most popular title from the developer is Miraculous Ladybug & Cat Noir which has 160 million downloads. Other famous titles include Run Sausage Run with 150 million downloads, Phone Case DIY with 145 million downloads, Tie Dye with 140 million downloads, Super Stylist with 100 million downloads among others.
CrazyLabs has also revealed its 2022 lineup which includes two interesting games. First is Once Upon A Match, which is a fairytale Match-3 puzzle adventure game. The second is Ladybug Bubble Shooter, which is a sequel to the popular Miraculous Ladybug game and offers a new gameplay.
CrazyLabs announced that its hyper-casual lab received more than 12,000 concepts, pitches and prototypes in 2021. It also tested more than 2,500 games while working with 500 studios and indie teams
“With over 5 billion downloads, CrazyLabs offers its 200+ million monthly active users exactly what they’re after: fun, free-to-play casual and hyper-casual games that are constantly upgraded with fresh new content. We provide players with the biggest and most popular variety of mobile games, and in 2022 this variety will become even bigger with our new Puzzle RPG games,” said Schliesser.